County-level city · Shandong

Rushan 乳山市

Rushan (乳山市) is a county-level city under Weihai (威海) on the southeast of the Shandong Peninsula, with the Yellow Sea along its southern side. It is named after Big Rushan (大乳山), a 216.6-metre hill on the shore whose breast-like shape makes it a landmark from both land and sea.

Location of Shandong, the surrounding province-level areaView province guide

Get to know Rushan

A conical mountain peak rising above trees near Rushan
Da Rushan (Breast Mountain), a distinctive peak in Rushan, Weihai · 乳山市大乳山,威海乳山的地标山峰 Source-recorded photograph date: 2014-01-01. · lei wang · CC BY-SA 4.0
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Administrative area
County-level city · 县级市
Part of
Weihai
Chinese name
乳山市
Local areas
County-level city guide

Area & population

Area in the source
1,665.00 km²
Population · 2019
494,000
Administrative seat
Xiacun Village

Source: cited geographic source, as of the dates shown.

Setting and landscape

Haiyang (海阳) lies to the west, Wendeng District (文登区) to the east and Muping District (牟平区) to the north. Hills close the city in on three sides; the highest is Duoshan (垛山), also called Fayun Mountain (发云山), at 612.6 metres. The Rushan River (乳山河), known as the Duo River (垛河) in the Republican era, rises at Duoyuding (垛鱼顶) on the southern side of Mashi Mountain (马石山), runs 65 kilometres through eight towns and enters the Yellow Sea at Rushankou Bay (乳山口湾).

The hills are rich in gold, and a silver-white beach winds for 20 kilometres along the coast, which together earn the area the name "golden hills, silver beach" (金岭银滩). The sea and the ring of low hills keep summers cool, and winters bring little snow.

History

The first county in the area, Yuli County (育犁县), was set up in 206 BC. In the diary of his travels in Tang China, kept from 838 to 848, the Japanese monk Ennin (圆仁) mentions Rushan many times, describing its steep, pointed peak and recording ships anchoring at Rushan, including envoys to Silla (新罗) who boarded ship at Rushan harbour (乳山浦).

The modern county grew out of the war against Japan. In 1941, as the anti-Japanese base area took shape, the land between Muping and Haiyang counties became a new unit, Mouhai County (牟海县), named from the first characters of both; in 1945 it was renamed Rushan County after Big Rushan. It became a county-level city under Weihai in 1993.

What to see

Scenic areas include the Silver Beach (银滩) resort and the Big Rushan resort on the coast, both rated 4A, Juyu Mountain Forest Park (岠嵎山森林公园), the Shengshui Palace (圣水宫), a Taoist site, and Mashi Mountain (马石山). Up to the Xia the area belonged to the land of Yuyi (嵎夷), named in the Book of Documents (尚书), and Juyu Mountain still carries the character yu (嵎).

The coastline runs for 185 kilometres, and its shallow waters yield more than 100 kinds of fish, shrimp and shellfish. Tussah silkworms (柞蚕) have been raised here for more than two thousand years.

Highlights

  • Big Rushan 大乳山: 216.6-metre breast-shaped hill on the shore that gave the city its name; a 4A coastal resort.
  • Silver Beach 银滩: Resort on the 20-kilometre silver-white beach; rated 4A.
  • Rushan River 乳山河: 65-kilometre river from Mashi Mountain to Rushankou Bay.
  • Shengshui Palace 圣水宫: Taoist site among the city's scenic areas.
Sources for this guide

乳山市 - 维基百科,自由的百科全书 · Wikipedia (Chinese) · CC BY-SA 4.0

乳山河 - 维基百科,自由的百科全书 · Wikipedia (Chinese) · CC BY-SA 4.0

Rushan, Shandong - Wikipedia · Wikipedia (English) · CC BY-SA 4.0

Original English written from the listed sources and checked sentence by sentence against quoted extracts by a separate reviewer. Updated 2026-09-23.

Explore Rushan

Core places to explore, with English and Chinese names.

Places to explore around Rushan

Plan your visit

Build your route

Start with Silver Beach. The linked place guides have entrance and visit details.

Continue with Weihai →

More in Weihai

Sources & geographic information

Administrative names and parent areas: Official geographic directory · Reference date 2026-09-06.

Some facts checked against 乳山市 — Wikipedia contributors, CC BY-SA 4.0.

Some facts checked against 乳山河 — Wikipedia contributors, CC BY-SA 4.0.

Some facts checked against Rushan, Shandong — Wikipedia contributors, CC BY-SA 4.0.

Map data © OpenStreetMap contributors. Pins mark approximate centres, not entrances or boundaries.